{"id":28607,"date":"2026-02-25T14:59:54","date_gmt":"2026-02-25T13:59:54","guid":{"rendered":"https:\/\/www.pure-lox.com\/kundenstimme\/2x-cloud-first-delivers-independence-and-flexibility\/"},"modified":"2026-02-27T11:56:06","modified_gmt":"2026-02-27T10:56:06","slug":"2x-cloud-first-delivers-independence-and-flexibility","status":"publish","type":"kundenstimme","link":"https:\/\/www.pure-lox.com\/en\/customer-voices\/2x-cloud-first-delivers-independence-and-flexibility\/","title":{"rendered":"2x Cloud-first delivers independence and flexibility"},"content":{"rendered":"\t\t
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Gustavo Gusto and PureLoX SOLUTIONS share a common mindset<\/strong> shaped by a similarly driven generation of founders. It reflects a culture of consciously challenging the status quo and opening up new avenues for solutions in order to continuously embed flexibility, independence, and future readiness. This mindset forms the foundation of Gustavo Gusto\u2019s brand identity as well as PureLoX\u2019s technology stack.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A premium frozen pizza brand with exceptional taste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gustavo Gusto stands for premium frozen pizza with true pizzeria quality and the conviction that frozen pizza should never compromise on taste. Since its founding in 2014, the brand has grown independently into one of the most dynamic players in the European frozen food market. From its headquarters in Geretsried, Gustavo Gusto now supplies retail and online channels across Germany, Austria, and Switzerland.<\/p>\n

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The company\u2019s continuous growth since launch quickly made it clear that additional production capacity would be required to safeguard quality, delivery performance, and long-term growth. At the same time, it created the opportunity to rethink expansion not only in quantitative terms, but also from a structural and strategic perspective.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A selection from Gustavo Gusto\u2019s wide range of frozen pizzas. \u00a9 Gustavo Gusto<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New Production Site Designed as a Smart Factory<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the realization of a second production site in Artern, Germany, which went into operation in 2022, Gustavo Gusto laid the foundation for its next phase of growth. The facility is designed for high output, efficient processes, and scalable operations, with the clear objective of securing and further expanding production and shipping volumes over the long term.<\/p>\n

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From the very beginning of the planning phase, it was defined that the new production site would be consistently aligned with future-ready technological solutions. Paul Lomba<\/strong><\/em>, CIO of Gustavo Gusto, describes this ambition as follows:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe largely took responsibility for managing the high level of complexity involved in building the new production site in Artern with our project team. Our planning consistently followed the vision of a Smart Factory. Early on, it was clear to us that we needed to think cloud-first \u2014 not as a trend, but as the foundation for speed, scalability, and long-term independence. That is exactly what ultimately makes operations sustainable and economically viable. It was crucial for us to work with partners who share this mindset and are willing to challenge established ways of thinking. Our goal was to achieve maximum flexibility in order to integrate new processes and systems quickly, ensure an efficient go-live, and at the same time create the basis for sustainable growth and cost-effective operations.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Based on this ambition, the logistics concept was developed with the goal of seamlessly aligning automation, software, and the overall system landscape from the outset. At the core of warehouse logistics at the new production site is a highly automated pallet storage system. Gustavo Gusto chose a modular pallet shuttle solution. In addition, a warehouse management system was to be implemented that could reliably handle both manual processes and the specific requirements of a shuttle-based system within an automated food production environment.<\/p>\n

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With the decision to implement a highly automated pallet shuttle system, it became clear that the overarching control of warehouse and material flow processes also needed to be designed with long-term viability in mind. Automation was not to be treated as a standalone component, but as an integral part of a fully integrated digital process landscape. As a result, the selection of a suitable warehouse management system moved to the forefront \u2014 one that consistently supports both the demands of automated storage technology and Gustavo Gusto\u2019s strategic cloud-first approach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cloud-Native WMS as a Highly Flexible, Future-Proof Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gustavo Gusto\u2019s decision to implement the warehouse management software plx.wmx\u00ae was not based solely on individual features, but on the underlying software architecture designed for a cloud-first approach, rapid integration, and scalability. A key factor was its consistently cloud-native design with a modern microservices architecture, which holds a distinctive position in the WMS landscape. This technological foundation enables top performance in cloud environments as well as automatic, flexible scaling during peak loads and increasing volumes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cloud-native architecture with independently developable, maintainable, and scalable microservices. \u00a9 PureLoX SOLUTIONS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In addition, the API-first approach played a central role. It ensures that plx.wmx\u00ae can be flexibly integrated into existing and future system landscapes and that process logic can evolve across systems without creating dependencies or technological dead ends.<\/p>\n

CIO Paul Lomba:<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cFor Gustavo Gusto, it was essential to implement a solution designed for growth from day one. New requirements, increasing production volumes, or additional sites can be accommodated with flexibility. The software can be rolled out easily and, thanks to its API-driven approach, integrated quickly into existing structures without increasing complexity or dependencies. From our side, we wanted to actively contribute to the customization of the integrated solution.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Another key factor was the approach to software development and operations. Through modern DevOps practices, CI\/CD pipelines, and a consistently cloud-based development environment, new features can be delivered faster and adjustments implemented efficiently. At the same time, this approach enables short response times in support cases and ensures a high level of operational reliability within an active production environment.<\/p>\n

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Automatically available software updates ensure that improvements and new functionalities are continuously delivered without the need for complex upgrade projects or downtime. For Gustavo Gusto, this means a continuously up-to-date software foundation that evolves alongside the company and anticipates future requirements from the outset.<\/p>\n

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Gustavo Gusto\u2019s cloud-first strategy provided the overarching conceptual framework. Cloud was not viewed as a purely infrastructure-driven decision, but as a strategic foundation for a flexible, independent, and economically sustainable IT landscape. With plx.wmx\u00ae, it was possible to translate this mindset into a technically sound implementation and embed it consistently in architecture, operations, and ongoing development from day one.<\/p>\n

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In addition to the right software architecture, a clearly defined requirements profile formed the basis for selecting PureLoX SOLUTIONS\u2019 software. The high level of automation at the food production site in Artern placed specific demands on the control of warehouse and material flow processes. The focus was not on individual features, but on the warehouse management system\u2019s ability to map complex processes in a flexible, stable, and future-proof manner.<\/p>\n

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The following requirements formed the functional foundation for the selection and implementation of the warehouse management system at the Artern production site.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Requirements for plx.wmx\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automated Warehouse & Integration<\/strong><\/em><\/p>\n