EN
DE

   Projects from PureLoX    

 SWITCH TO OVERVIEW
Gustavo Gusto
 - Food industry

2x Cloud-first delivers independence and flexibility

The WMS plx.wmx® manages the logistics processes at Gustavo Gusto’s highly automated production facility.

In 2022, frozen pizza manufacturer Gustavo Gusto developed and commissioned a new production site in Artern, Germany. During the implementation of the warehouse management software plx.wmx®, it became clear how modern ways of thinking can align to create a resilient, future-ready solution.

MBS Logistics - Logistics service provider
HANSA-FLEX AG - Fluid power industry

Gustavo Gusto and PureLoX SOLUTIONS share a common mindset shaped by a similarly driven generation of founders. It reflects a culture of consciously challenging the status quo and opening up new avenues for solutions in order to continuously embed flexibility, independence, and future readiness. This mindset forms the foundation of Gustavo Gusto’s brand identity as well as PureLoX’s technology stack.

A premium frozen pizza brand with exceptional taste

Gustavo Gusto stands for premium frozen pizza with true pizzeria quality and the conviction that frozen pizza should never compromise on taste. Since its founding in 2014, the brand has grown independently into one of the most dynamic players in the European frozen food market. From its headquarters in Geretsried, Gustavo Gusto now supplies retail and online channels across Germany, Austria, and Switzerland.

The company’s continuous growth since launch quickly made it clear that additional production capacity would be required to safeguard quality, delivery performance, and long-term growth. At the same time, it created the opportunity to rethink expansion not only in quantitative terms, but also from a structural and strategic perspective.

A selection from Gustavo Gusto’s wide range of frozen pizzas. © Gustavo Gusto

New Production Site Designed as a Smart Factory

With the realization of a second production site in Artern, Germany, which went into operation in 2022, Gustavo Gusto laid the foundation for its next phase of growth. The facility is designed for high output, efficient processes, and scalable operations, with the clear objective of securing and further expanding production and shipping volumes over the long term.

From the very beginning of the planning phase, it was defined that the new production site would be consistently aligned with future-ready technological solutions. Paul Lomba, CIO of Gustavo Gusto, describes this ambition as follows:

“We largely took responsibility for managing the high level of complexity involved in building the new production site in Artern with our project team. Our planning consistently followed the vision of a Smart Factory. Early on, it was clear to us that we needed to think cloud-first — not as a trend, but as the foundation for speed, scalability, and long-term independence. That is exactly what ultimately makes operations sustainable and economically viable. It was crucial for us to work with partners who share this mindset and are willing to challenge established ways of thinking. Our goal was to achieve maximum flexibility in order to integrate new processes and systems quickly, ensure an efficient go-live, and at the same time create the basis for sustainable growth and cost-effective operations.”

Based on this ambition, the logistics concept was developed with the goal of seamlessly aligning automation, software, and the overall system landscape from the outset. At the core of warehouse logistics at the new production site is a highly automated pallet storage system. Gustavo Gusto chose a modular pallet shuttle solution. In addition, a warehouse management system was to be implemented that could reliably handle both manual processes and the specific requirements of a shuttle-based system within an automated food production environment.

With the decision to implement a highly automated pallet shuttle system, it became clear that the overarching control of warehouse and material flow processes also needed to be designed with long-term viability in mind. Automation was not to be treated as a standalone component, but as an integral part of a fully integrated digital process landscape. As a result, the selection of a suitable warehouse management system moved to the forefront — one that consistently supports both the demands of automated storage technology and Gustavo Gusto’s strategic cloud-first approach.

Cloud-Native WMS as a Highly Flexible, Future-Proof Solution

Gustavo Gusto’s decision to implement the warehouse management software plx.wmx® was not based solely on individual features, but on the underlying software architecture designed for a cloud-first approach, rapid integration, and scalability. A key factor was its consistently cloud-native design with a modern microservices architecture, which holds a distinctive position in the WMS landscape. This technological foundation enables top performance in cloud environments as well as automatic, flexible scaling during peak loads and increasing volumes.

Cloud-native architecture with independently developable, maintainable, and scalable microservices. © PureLoX SOLUTIONS

In addition, the API-first approach played a central role. It ensures that plx.wmx® can be flexibly integrated into existing and future system landscapes and that process logic can evolve across systems without creating dependencies or technological dead ends.

CIO Paul Lomba:

“For Gustavo Gusto, it was essential to implement a solution designed for growth from day one. New requirements, increasing production volumes, or additional sites can be accommodated with flexibility. The software can be rolled out easily and, thanks to its API-driven approach, integrated quickly into existing structures without increasing complexity or dependencies. From our side, we wanted to actively contribute to the customization of the integrated solution.”

Another key factor was the approach to software development and operations. Through modern DevOps practices, CI/CD pipelines, and a consistently cloud-based development environment, new features can be delivered faster and adjustments implemented efficiently. At the same time, this approach enables short response times in support cases and ensures a high level of operational reliability within an active production environment.

Automatically available software updates ensure that improvements and new functionalities are continuously delivered without the need for complex upgrade projects or downtime. For Gustavo Gusto, this means a continuously up-to-date software foundation that evolves alongside the company and anticipates future requirements from the outset.

Gustavo Gusto’s cloud-first strategy provided the overarching conceptual framework. Cloud was not viewed as a purely infrastructure-driven decision, but as a strategic foundation for a flexible, independent, and economically sustainable IT landscape. With plx.wmx®, it was possible to translate this mindset into a technically sound implementation and embed it consistently in architecture, operations, and ongoing development from day one.

In addition to the right software architecture, a clearly defined requirements profile formed the basis for selecting PureLoX SOLUTIONS’ software. The high level of automation at the food production site in Artern placed specific demands on the control of warehouse and material flow processes. The focus was not on individual features, but on the warehouse management system’s ability to map complex processes in a flexible, stable, and future-proof manner.

The following requirements formed the functional foundation for the selection and implementation of the warehouse management system at the Artern production site.

Requirements for plx.wmx®

Automated Warehouse & Integration

  • Process control of the automated shuttle storage system by the WMS.
  • Clear separation between WMS process logic and technical equipment control.
  • Processing of transport orders, status messages, and feedback from the automation system.

Putaway and Storage Strategies

  • Mapping of highly complex, configurable putaway strategies for a multi-level automated warehouse with numerous lanes, storage locations, and levels.
  • Optimal utilization of storage capacity through intelligent logic for lane, level, and tier allocation.
  • Flexible storage of single-SKU or mixed-SKU pallets based on defined rules.
    Configurable putaway logic based on product groups, priorities, and storage conditions.

Inventory Management & Food Industry Requirements

  • End-to-end management of batches and expiration dates.
  • Strict FEFO and FIFO principles to ensure product quality.
  • Support for food-specific requirements, including defined freezing times prior to shipping release.
  • Harmonization of inbound goods from in-house production as well as from other sites.

Production Supply & Replenishment

  • Storage of finished goods and raw materials to support production.
  • Automatic, demand-driven replenishment for ongoing production.
  • Intelligent handling of partial pallets, including defined interim storage at the end of production and prioritized reuse at the next production start.

Outbound & Reservation Strategies

  • Intelligent, configurable reservation and picking strategies for the fast and prioritized dispatch of frozen goods.
  • Outbound control based on FIFO, expiration dates, lane logic, and production or shipping priorities.

System Landscape & API Integration

  • Integration into a modern system landscape with cloud-based SAP Business ByDesign as the ERP.
  • Integration of connected peripheral systems and subsystems, including automated palletizers.
  • Open interfaces (REST APIs) for flexible extension and adaptation of the system landscape.

Software Implementation and Go-Live

The implementation of plx.wmx was carried out by a jointly established project team from Gustavo Gusto and PureLoX SOLUTIONS. An agile approach formed the foundation, with requirements defined, implemented, and tested iteratively. A high level of remote collaboration enabled efficient coordination and short response times throughout all project phases.

The cloud-based WMS was seamlessly integrated into the existing system landscape and communicates directly with the cloud-based ERP system SAP Business ByDesign. In addition, other systems were connected, including an automated palletizer and shipping label printers. The logic of the automated system could be flexibly configured, from putaway and internal transfers to outbound processes and handover to downstream operations.

In parallel with the technical implementation, user training was conducted following a train-the-trainer approach, closely supported by PureLoX and with active involvement from Gustavo Gusto’s IT team. The go-live was jointly planned and carefully prepared through a preceding test phase in a dedicated system environment, ensuring a controlled and secure transition to live operations.

Marc Schütz, Principal Business Development Manager and Partner at PureLoX:

“The project was characterized by a shared understanding from the very beginning. We were able to resolve technical challenges quickly and efficiently. In the end, we delivered a high-performance, fully integrated system and a go-live that worked exactly as planned. Since commissioning, our solution has been supporting Gustavo Gusto’s ongoing growth.”

The warehouse management software plx.wmx® is operated at Gustavo Gusto in a private cloud environment provided and managed by PureLoX SOLUTIONS, ensuring the highest level of availability.

Schematic representation of a secured private cloud solution with highest availability. © PureLoX SOLUTIONS

Cloud-first works even for critical warehouse processes

Since 2022, plx.wmx® has been driving operations at the Artern production site, managing core warehouse and material flow processes in close coordination with the automated storage system. Its successful performance confirms that a consistently pursued cloud-first approach is fully viable even in highly automated and quality-critical environments.

Paul Lomba, CIO of Gustavo Gusto, reflects on the project:

“Our cloud-first strategy at Gustavo Gusto demonstrates that even critical warehouse processes can be successfully operated in the cloud. PureLoX SOLUTIONS convinced us because the system is stable, secure, and quick to integrate. What mattered most to us was that mindset, architecture, and flexibility aligned from the very beginning.”

The production site in Artern represents far more than a simple capacity expansion. It reflects the ambition to think about industrial food production, automation, and modern IT architecture as one integrated whole. A high degree of automation in logistics, modular process design, and a cloud-native software foundation create the conditions for continued growth — efficient, flexible, and independent.

This approach was led by Paul Lomba. Since February 2026, he has brought his experience from projects like this into his own company, FigTree Tech (figtree-tech.com). His goal is to help organizations build similarly future-ready IT architectures. The successful collaboration between Gustavo Gusto and PureLoX serves as a strong reference for this approach.

Learn more about our customer at: www.gustavo-gusto.de

Gustavo Gusto and PureLoX SOLUTIONS share a common mindset shaped by a similarly driven generation of founders. It reflects a culture of consciously challenging the status quo and opening up new avenues for solutions in order to continuously embed flexibility, independence, and future readiness. This mindset forms the foundation of Gustavo Gusto’s brand identity as well as PureLoX’s technology stack.

A premium frozen pizza brand
with exceptional taste

Gustavo Gusto stands for premium frozen pizza with true pizzeria quality and the conviction that frozen pizza should never compromise on taste. Since its founding in 2014, the brand has grown independently into one of the most dynamic players in the European frozen food market. From its headquarters in Geretsried, Gustavo Gusto now supplies retail and online channels across Germany, Austria, and Switzerland.

The company’s continuous growth since launch quickly made it clear that additional production capacity would be required to safeguard quality, delivery performance, and long-term growth. At the same time, it created the opportunity to rethink expansion not only in quantitative terms, but also from a structural and strategic perspective.

A selection from Gustavo Gusto’s wide range of frozen pizzas. © Gustavo Gusto

New Production Site Designed as a Smart Factory

With the realization of a second production site in Artern, Germany, which went into operation in 2022, Gustavo Gusto laid the foundation for its next phase of growth. The facility is designed for high output, efficient processes, and scalable operations, with the clear objective of securing and further expanding production and shipping volumes over the long term.

From the very beginning of the planning phase, it was defined that the new production site would be consistently aligned with future-ready technological solutions. Paul Lomba, CIO of Gustavo Gusto, describes this ambition as follows:

“We largely took responsibility for managing the high level of complexity involved in building the new production site in Artern with our project team. Our planning consistently followed the vision of a Smart Factory. Early on, it was clear to us that we needed to think cloud-first — not as a trend, but as the foundation for speed, scalability, and long-term independence. That is exactly what ultimately makes operations sustainable and economically viable. It was crucial for us to work with partners who share this mindset and are willing to challenge established ways of thinking. Our goal was to achieve maximum flexibility in order to integrate new processes and systems quickly, ensure an efficient go-live, and at the same time create the basis for sustainable growth and cost-effective operations.”

Based on this ambition, the logistics concept was developed with the goal of seamlessly aligning automation, software, and the overall system landscape from the outset. At the core of warehouse logistics at the new production site is a highly automated pallet storage system. Gustavo Gusto chose a modular pallet shuttle solution. In addition, a warehouse management system was to be implemented that could reliably handle both manual processes and the specific requirements of a shuttle-based system within an automated food production environment.

With the decision to implement a highly automated pallet shuttle system, it became clear that the overarching control of warehouse and material flow processes also needed to be designed with long-term viability in mind. Automation was not to be treated as a standalone component, but as an integral part of a fully integrated digital process landscape. As a result, the selection of a suitable warehouse management system moved to the forefront — one that consistently supports both the demands of automated storage technology and Gustavo Gusto’s strategic cloud-first approach.

Cloud-Native WMS as a Highly Flexible, Future-Proof Solution

Gustavo Gusto’s decision to implement the warehouse management software plx.wmx® was not based solely on individual features, but on the underlying software architecture designed for a cloud-first approach, rapid integration, and scalability. A key factor was its consistently cloud-native design with a modern microservices architecture, which holds a distinctive position in the WMS landscape. This technological foundation enables top performance in cloud environments as well as automatic, flexible scaling during peak loads and increasing volumes.

Cloud-native architecture with independently developable, maintainable, and scalable microservices. © PureLoX SOLUTIONS

In addition, the API-first approach played a central role. It ensures that plx.wmx® can be flexibly integrated into existing and future system landscapes and that process logic can evolve across systems without creating dependencies or technological dead ends.

CIO Paul Lomba:

“For Gustavo Gusto, it was essential to implement a solution designed for growth from day one. New requirements, increasing production volumes, or additional sites can be accommodated with flexibility. The software can be rolled out easily and, thanks to its API-driven approach, integrated quickly into existing structures without increasing complexity or dependencies. From our side, we wanted to actively contribute to the customization of the integrated solution.”

Another key factor was the approach to software development and operations. Through modern DevOps practices, CI/CD pipelines, and a consistently cloud-based development environment, new features can be delivered faster and adjustments implemented efficiently. At the same time, this approach enables short response times in support cases and ensures a high level of operational reliability within an active production environment.

Automatically available software updates ensure that improvements and new functionalities are continuously delivered without the need for complex upgrade projects or downtime. For Gustavo Gusto, this means a continuously up-to-date software foundation that evolves alongside the company and anticipates future requirements from the outset.

Gustavo Gusto’s cloud-first strategy provided the overarching conceptual framework. Cloud was not viewed as a purely infrastructure-driven decision, but as a strategic foundation for a flexible, independent, and economically sustainable IT landscape. With plx.wmx®, it was possible to translate this mindset into a technically sound implementation and embed it consistently in architecture, operations, and ongoing development from day one.

In addition to the right software architecture, a clearly defined requirements profile formed the basis for selecting PureLoX SOLUTIONS’ software. The high level of automation at the food production site in Artern placed specific demands on the control of warehouse and material flow processes. The focus was not on individual features, but on the warehouse management system’s ability to map complex processes in a flexible, stable, and future-proof manner.

The following requirements formed the functional foundation for the selection and implementation of the warehouse management system at the Artern production site.

Requirements for plx.wmx®

Automated Warehouse & Integration

  • Process control of the automated shuttle storage system by the WMS.
  • Clear separation between WMS process logic and technical equipment control.
  • Processing of transport orders, status messages, and feedback from the automation system.

Putaway and Storage Strategies

  • Mapping of highly complex, configurable putaway strategies for a multi-level automated warehouse with numerous lanes, storage locations, and levels.
  • Optimal utilization of storage capacity through intelligent logic for lane, level, and tier allocation.
  • Flexible storage of single-SKU or mixed-SKU pallets based on defined rules.
    Configurable putaway logic based on product groups, priorities, and storage conditions.

Inventory Management & Food Industry Requirements

  • End-to-end management of batches and expiration dates.
  • Strict FEFO and FIFO principles to ensure product quality.
  • Support for food-specific requirements, including defined freezing times prior to shipping release.
  • Harmonization of inbound goods from in-house production as well as from other sites.

Production Supply & Replenishment

  • Storage of finished goods and raw materials to support production.
  • Automatic, demand-driven replenishment for ongoing production.
  • Intelligent handling of partial pallets, including defined interim storage at the end of production and prioritized reuse at the next production start.

Outbound & Reservation Strategies

  • Intelligent, configurable reservation and picking strategies for the fast and prioritized dispatch of frozen goods.
  • Outbound control based on FIFO, expiration dates, lane logic, and production or shipping priorities.

System Landscape & API Integration

  • Integration into a modern system landscape with cloud-based SAP Business ByDesign as the ERP.
  • Integration of connected peripheral systems and subsystems, including automated palletizers.
  • Open interfaces (REST APIs) for flexible extension and adaptation of the system landscape.

Software Implementation and Go-Live

The implementation of plx.wmx was carried out by a jointly established project team from Gustavo Gusto and PureLoX SOLUTIONS. An agile approach formed the foundation, with requirements defined, implemented, and tested iteratively. A high level of remote collaboration enabled efficient coordination and short response times throughout all project phases.

The cloud-based WMS was seamlessly integrated into the existing system landscape and communicates directly with the cloud-based ERP system SAP Business ByDesign. In addition, other systems were connected, including an automated palletizer and shipping label printers. The logic of the automated system could be flexibly configured, from putaway and internal transfers to outbound processes and handover to downstream operations.

In parallel with the technical implementation, user training was conducted following a train-the-trainer approach, closely supported by PureLoX and with active involvement from Gustavo Gusto’s IT team. The go-live was jointly planned and carefully prepared through a preceding test phase in a dedicated system environment, ensuring a controlled and secure transition to live operations.

Marc Schütz, Principal Business Development Manager and Partner at PureLoX:

“The project was characterized by a shared understanding from the very beginning. We were able to resolve technical challenges quickly and efficiently. In the end, we delivered a high-performance, fully integrated system and a go-live that worked exactly as planned. Since commissioning, our solution has been supporting Gustavo Gusto’s ongoing growth.”

The warehouse management software plx.wmx® is operated at Gustavo Gusto in a private cloud environment provided and managed by PureLoX SOLUTIONS, ensuring the highest level of availability.

Schematic representation of a secured private cloud solution with highest availability. © PureLoX SOLUTIONS

Cloud-first works even for critical warehouse processes

Since 2022, plx.wmx® has been driving operations at the Artern production site, managing core warehouse and material flow processes in close coordination with the automated storage system. Its successful performance confirms that a consistently pursued cloud-first approach is fully viable even in highly automated and quality-critical environments.

Paul Lomba, CIO of Gustavo Gusto, reflects on the project:

“Our cloud-first strategy at Gustavo Gusto demonstrates that even critical warehouse processes can be successfully operated in the cloud. PureLoX SOLUTIONS convinced us because the system is stable, secure, and quick to integrate. What mattered most to us was that mindset, architecture, and flexibility aligned from the very beginning.”

The production site in Artern represents far more than a simple capacity expansion. It reflects the ambition to think about industrial food production, automation, and modern IT architecture as one integrated whole. A high degree of automation in logistics, modular process design, and a cloud-native software foundation create the conditions for continued growth — efficient, flexible, and independent.

This approach was led by Paul Lomba. Since February 2026, he has brought his experience from projects like this into his own company, FigTree Tech (figtree-tech.com). His goal is to help organizations build similarly future-ready IT architectures. The successful collaboration between Gustavo Gusto and PureLoX serves as a strong reference for this approach.

Learn more about our customer at: www.gustavo-gusto.de

We look forward to your message
We would be happy to advise you personally.
Please choose:
PureLoX Roboter
Which solutions are of interest to you?
« Back
Next »

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
This field is hidden when viewing the form
Requested solution
Data protection*
« Back

Thank you for your message!
We will contact you as soon as possible.

Your team of
PureLoX SOLUTIONS
Winning Logistics.
PureLoX Roboter
PureLoX Roboter
Winning Logistics.
© 2026 PureLoX SOLUTIONS GmbH.
All rights reserved.
MBS Logistics - Logistics service provider
HANSA-FLEX AG - Fluid power industry